HETiA Participates in BEYOND Expo 2025, Athens 04-06/04/2025
As an Official Supporter for the 5th consecutive year, the Hellenic Emerging Technologies Industry Association (HETiA) is pleased to announce its participation in BEYOND Expo 2025, taking place April 4-6, 2025, at the Metropolitan Exhibition Centre in Athens, in collaboration with SEKEE (the Hellenic Association of Innovative Applications Companies). This year, HETiA and SEKEE will join forces with a dedicated joint booth (A32, Hall 3), highlighting their shared commitment to innovation, technological advancement, and the growth of Greece’s tech ecosystem.
The focus for this year, “AI – Reality Bites,” will explore the transformative effects of artificial intelligence on business and society, addressing both its potential and challenges.
Beyond 2025 would focus on confronting the practical and sometimes harsh realities of artificial intelligence as it integrates into various aspects of society. The theme revolves around addressing both the promises and challenges of AI, emphasizing transparency, practical impact, and real-world implications. The event will serve as a hub for experts, innovators, and businesses seeking to navigate AI’s evolving landscape and unlock new opportunities.
About BEYOND – Since 2021, BEYOND has been a premier international technology and innovation exhibition, fostering collaboration and business opportunities in Southeastern Europe, the Mediterranean, and the Middle East. It provides a platform for companies, researchers, and policymakers to exchange ideas, showcase emerging technologies, and drive digital transformation.
The event alternates between Athens (odd years) and Thessaloniki (even years) to maximize market reach and exhibitor diversity. With a focus on cutting-edge advancements such as AI, virtual reality, and smart technologies, BEYOND continues to shape the future of innovation, fostering new growth and strategic partnerships.
We look forward to welcoming industry professionals and visitors to engage with us and explore the latest developments shaping the future of technology.
Find us at: Booth A32 – Hall 3
