Augmenta S.A. Joins HETIA
17 January 2019: Augmenta became a Full Member of the Hellenic Emerging Technologies Industry Association (HETIA), thus joining forces with top high-tech companies from this region to help the Digital Technologies (microelectronics, embedded, IoT) industry of Southeastern Europe progress and become a dynamic & credible partner in the global market.
Augmenta manufactures a plug and play device that scans and analyzes crops as a tractor moves across the field capturing 4K video data of every inch of the field. The ISOBUS-compliant, universal device, then controls the spreader or sprayer to make sure that only the required amount of fertilizer, pesticide or fungicide is applied where it is needed. The aim of the machine learning-based technology is to reduce farmers’ input costs by applying these inputs more precisely in what Augmenta is calling “Augmented Farming.” Fertilizers alone generally account for about 25% of a farmer’s input costs. However, the usage of fertilizers remains far from optimized; more often than not, fertilizers are spread uniformly all over the field.
Augmenta‘s web app also tracks crop progress on each farm, helping farmers to make other decisions about how and when to perform certain tasks.
The technology has achieved great results so far, thus enabling Augmenta to make the first steps in building a global network of early adopters.
“Augmenta represents the Emerging Market of Smart Agriculture and Precision Farming, which is currently in continuous growth globally and of course in Greece”, said HETIA President Emmanuel Zervakis. ” Augmenta’s plans for continuous growth will be greatly accelerated by the blending with other HETIA members in the areas of smart agriculture fabrications and AI algorithms”.
HETiA is Greece’s alliance of highly innovative industrial and academic performers, promoting digital technology proliferation and entrepreneurship in emerging technology domains. HETiA brings together more than 50 corporate and more than 30 academic entities involved in fast-growth areas encompassing semiconductors, connected devices, cognitive technologies and the IoT.
HETiA is the evolution of the Hellenic Semiconductor Industry Association that was launched in 2005.
Augmenta’s mission is to become the eyes of the farmer on the field and augment the capacity of the arable land.
For more information please visit Website: https://www.augmenta.ag/